That is a cold, definitive "Ray Shoesmith" move. If you're going to shut the door, you might as well do it with that specific brand of polite-yet-terrifying finality.
In Mr Inbetween, Ray doesn't argue; he just concludes the interaction. Using that as your rejection text is essentially the digital version of "I don't answer questions."
How to set the "Shoesmith" Rejection
If you decide to keep the rejection (the bounce) instead of the silent delete, here is how to format it in Exchange:
- Edit your existing Transport Rule.
- In the Action step, select Reject the message with the explanation:
- Enter the text: > "Consider this an unsubscribe notification."
The "Ray Shoesmith" Risk Assessment
While it's incredibly satisfying to hit a spammer with a line like that, there are two "in-universe" consequences to consider:
- The "Smile" (Backscatter): Like we discussed, if the return path is fake, your "unsubscribe notification" is just going to bounce off Google's forehead and come back to you. Ray wouldn't waste the breath if he knew no one was listening.
- The "Run-In": If a legitimate person (a client or a boss) accidentally uses a
+ alias and gets that cold "unsubscribe" message, you're going to have a very awkward conversation. Ray usually follows up his one-liners with a stare; you'll have to follow yours up with a support ticket.
The Compromise: The "Silent" Shoesmith
If you want to be as efficient as a professional fixer, the most "Ray" thing to do is actually Silent Deletion.
He doesn't make a scene; he just makes the problem go away. By setting the rule to Delete without notifying anyone, the email disappears into a hole in the woods, and the sender never hears from you again. No NDRs, no loops, no evidence.
Would you like me to show you how to add an "Exception" for specific people (like your boss or a specific client) so they don't accidentally get "unsubscribed" by Ray?